Bridging the countries of Central Europe with the continent’s geographic southeast, Serbia offers an attractive location for investors seeking to tap a vast market opportunity in a rapidly evolving region. After years of political and macroeconomic instability, Serbia has found its footing, and the nation of over 7 million is now poised to become a European Union member state. Rapidly developing infrastructure, low labor costs, and access to some 1.1 billion customers customs-free all support the success of investments in the region.