Located in the southeastern corner of the Balkans, Bulgaria has an advantageous location between Europe and Asia, giving the country a rich history and leading to its classification as an upper-middle income nation. Bulgaria is seeing an increase in household spending, capital spending, and global demand after the COVID crisis. As a member of the EU, WTO, UN, and other European trade organizations, the country has a significantly more complex economy than it did a decade before. As of 1 January, Bulgaria has adopted the euro as its national currency, further strengthening macroeconomic stability and reinforcing investor confidence. Sofia, the capital, remains the country’s economic hub, housing most major Bulgarian and international companies, the Bulgarian National Bank, and the Bulgarian Stock Exchange.