LPP 在罗马尼亚建立区域物流中心

LPP——中欧增长最快的零售商之一

LPP, founded in Poland, is one of Central Europe’s fastest-growing fashion retailers. Owning five distinctive fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, LPP operates nearly 2,500 stores and e-commerce sales across 40 markets worldwide. The company distributes products to three continents and provides employment to 43,000 people across Poland, Europe, Asia, and Africa. LPP’s growth is fueled by a successful blend of brick-and-mortar stores and e-commerce.

LPP 的成长历程以及对新区域配送中心的需求

随着 LPP 在东南欧 (SEE) 新兴经济体中的影响力不断扩大，它需要一个能够集中配送中心的物流地点，该配送中心能够处理大量产品，同时确保及时向罗马尼亚、保加利亚、匈牙利、克罗地亚、北马其顿、塞尔维亚和希腊等地区进行交货。

罗马尼亚是理想的地点，战略上位于 LPP 商店网络的“重心”。这一位置缩短了交货时间并简化了物流，这对于保持 LPP 的增长势头至关重要。然而，为了满足这些需求，LPP 需要一个拥有丰富专业知识和基础设施的合作伙伴。

罗马尼亚作为区域解决方案

罗马尼亚的地理位置使其成为 LPP 扩张战略的关键。该国毗邻中欧和东欧，而且可以通过附近的康斯坦察港轻松抵达 LPP 的亚洲供应商，因此非常适合支持区域和国际业务。将新配送中心设在罗马尼亚使 LPP 能够增强其供应链并满足多个市场日益增长的消费者需求。

CTPark Bucharest West 位于该国首都，是欧洲最大的工业园区之一，通过 A1 高速公路提供便捷的交通，确保在整个欧洲无缝分销并直接进入布加勒斯特不断增长的市场。

“LPP 品牌在南欧多年来的知名度不断提高，如今已取得积极成果，销售预测也十分乐观。对于物流而言，这意味着需要优化流程并使其适应不断增长的订单量，以便客户在最后阶段能够享受到产品供应和快速交货。[…] 该地点的一大优势是其相对于黑海港口康斯坦察的战略位置，这使我们能够实现运输路线多元化，并直接从亚洲供应商处接收集团的订单。”
– LPP Logistics 管理委员会主席 Sebastian Sołtys

CTP 作为敏捷的房地产解决方案和无缝增长合作伙伴

LPP chose to partner with CTP, because of its proven in-house ability to deliver customised solutions. In less than a year, CTP’s team constructed a 55,000 sqm facility at CTPark Bucharest West, enabling LPP to service over 450 stores at the same time and ship up to 6 million pieces of apparel weekly. Following this success, LPP extended its facility first by 40,000 sqm and then by another 40,000 sqm at the end of 2024, taking their total footprint to over 130,000 sqm.

“LPP’s new e-commerce facility at CTPark Bucharest West has been designed and delivered to meet LPP’s individual requirements that will support the continued growth of its business. We worked closely with LPP at every stage to ensure the facility could be successfully delivered within a tight timeframe. It represents another shining example of how we build close relationships with existing clients to become their long-term property partners. Because we have an understanding of their business, we’re ready and able to deliver the space they need when they need it.”
– Ionuş Anghel，CTP 罗马尼亚区域开发经理

不仅仅是房地产解决方案

CTPark Bucharest West 提供的不仅仅是物流空间。其连通性和便利设施有助于吸引和留住劳动力，例如我们标志性的社区 Clubhaus 和现场杂货店和便利店。光伏板和电动汽车充电站等可持续发展功能也有助于 LPP 实现 ESG 目标。